Cut legal review from three weeks to three days per launch.
3 weeks → 3 days
← Board
0065 · Content Operating System
One wrong claim can cost you the campaign, the listing, & the ad account. Learn the rule behind every claim you make.
Content OS is a compliance content system for supplement and wellness brands. It teaches the FTC/FDA rule behind every claim, then hands you the compliant rewrite. The one that still sells. Built by someone with twelve years in the category and zero FDA warning letters on content produced under my oversight.
Say what sells without getting punished for it.
What one claim actually triggers
Day 0
FDA warning letter
Posted · public record
Cost to fix
$2K–$12K
Day 3
Meta & Google ad accounts
Permanently banned
Cost to rebuild
$5K–$20K+
Day 11
Amazon & retail listings
Removed
Cost to reinstate
$1K–$3K
Day 47
Consumer class action
Filed
Cost to defend
$500K–$2M+
FDA doesn't fine supplement claims. This is what it costs to fix instead. Illustrative midpoints from public compliance-consultant, ad-recovery, Amazon-appeal & supplement-litigation pricing; costs compound, they don't add.
Incident log · one unreviewed claim
[D+00] FDA · warning letter posted, public record
[D+03] META / GOOGLE · ad accounts banned
[D+11] AMAZON · listing removed
[D+47] CONSUMER · class action filed
> $0 from FDA. Four ways to lose the business.
Compiled from public FDA/FTC enforcement patterns · illustrative sequence
What one claim actually triggers
Day 0
Warning letter
Public record
Day 3
Ad accounts
Meta & Google · banned
Day 11
Retail listings
Amazon · removed
Day 47
Class action
Filed against the brand
FDA doesn't fine supplement claims. This is what it costs to fix instead. Illustrative midpoints from public compliance-consultant, ad-recovery, Amazon-appeal & supplement-litigation pricing; costs compound, they don't add.
12
Years in the category
250+
pieces personally run through this system
11
Brands built
0
FDA warning letters on content produced under my oversight
This isn't for everyone.
If you're building supplement content without a compliance framework, you're not a brand. You're three raccoons in a trench coat hoping nobody looks too closely.
This is for marketing directors and founders who already ship and need what they ship to survive a review. If you want a seven-day transformation or a course that covers everything for everyone, save your $247 and read someone else's book.
Read the right-hand column before you buy anything.
MayA supplement may describe how it supports the body. 21 U.S.C. §343(r)(6) May notIt may not claim to treat, prevent, or cure a disease.
That single line is the structure/function boundary in 21 U.S.C. §343(r)(6). It is where most brands cross without noticing. Every claim you publish is either on the safe side of it or the expensive side. The rule isn't the hard part. What nobody teaches is knowing which side you're on, every time, at the speed you ship.
Outcome 01
A warning letter
Public, searchable, and addressed to your CEO. It doesn't go away when you delete the post.
Outcome 02
A pulled listing
Amazon delists the SKU or the platform kills the ad account. Revenue stops the same afternoon.
Outcome 03
A legal review bill
Every piece routed to counsel, priced by the hour, forever. Slow, expensive, and it never becomes a capability you own.
Exhibit A · the claim demo · 21 U.S.C. §343(r)(6)
Pick a category. Watch a claim get cleared.
This is the product, working. Each of the nine categories has a rule, a claim that draws a letter, and the rewrite that still sells.
Case files · auto-cycling, hover to hold
The claim that draws a letter
{{ activeCat }} · disease claim
{{ claim.nc }}
The rule
{{ claim.citeRef }}{{ claim.citeKind }}
{{ claim.rule }}
House rewrite · cleared
{{ claim.c }}
Filing status
Cleared for publication. A structure/function claim, substantiated.
Why compliant converts
{{ claim.note }}
Founder's note
The rule is never the point. The rewrite is.
Anyone can tell you what you can't say. The system tells you what to say instead.
H. Makar
This is not a course.
It's a system.
Eight chapters, then the working artifacts that turn the reading into a repeatable practice.
01
The System, Not a Course
02
The Rule Behind Every Claim
03
The Nine Claim Categories
04
The Redline Method
05
Voice That Survives Review
06
The Compliant Funnel
07
Email That Keeps the Account Alive
08
The AI Partnership · Notion + Claude
| Artifact | T1 · Book | T2 · System | T3 · Operator |
|---|---|---|---|
| {{ r.name }} | {{ r.t1 }} | {{ r.t2 }} | {{ r.t3 }} |
What the system does once it's in place.
Women's wellness
Kept its Meta ad account live through two policy sweeps that pulled three competitors.
2 sweeps · account live
Longevity startup
Shipped forty compliant pieces in a quarter with one part-time writer.
40 pieces · 1 writer
+
Exhibit B · yours to keep
The Category Compliance Reference. Free.
Pick one of the nine categories. Get its rule, three struck claims, and three cleared rewrites. One page. If it changes how you'd write your next ad, you already know whether the system is for you.
Filed · check your inbox
Your {{ formCat }} reference is on its way.
One page: the rule, three struck claims, three cleared rewrites. If it hasn't landed in two minutes, check promotions.
What one claim costs to fix
Day 0
Warning letter
Public record
Cost to fix
$2K–$12K
Day 3
Ad accounts
Meta & Google · banned
Cost to rebuild
$5K–$20K+
Day 11
Retail listings
Amazon · removed
Cost to reinstate
$1K–$3K
Day 47
Class action
Filed against the brand
Cost to defend
$500K–$2M+
FDA doesn't fine supplement claims. This is what it costs to fix instead. Illustrative midpoints from public compliance-consultant, ad-recovery, Amazon-appeal & supplement-litigation pricing; costs compound, they don't add.
Pick how much you'll do yourself.
+
Start today →
Tier 01 · The Book
$247
The full written system
01The manifesto and the framework.
02The nine claim categories, with compliant and noncompliant examples.
03The redline method, worked end to end.
The manifesto and the framework.
The nine claim categories, with compliant and noncompliant examples.
The redline method, worked end to end.
+
Start today →
Tier 02 · The Working SystemMost chosen
$597
Book + working files
01Everything in the Book.
02Workbooks + the Compliance Quick-Reference Pack.
03Notion + Claude template and the implementation roadmap.
Everything in the Book.
Workbooks + the Compliance Quick-Reference Pack.
Notion + Claude template and the implementation roadmap.
+
Start today →
Tier 03 · The Operator's Edition
$1,997
System + cohort + review
01Everything in the Working System.
02Annotated worked-examples library + twelve-week email cohort.
03Quarterly compliance updates + one recorded ~1-hour review call.
Everything in the Working System.
Annotated worked-examples library + twelve-week email cohort.
Quarterly compliance updates + one recorded ~1-hour review call.
Seven-day refund on all tiers. No questions asked if you request within seven days of purchase.
Before you ask.
What if I'm not sure which tier is right for me? +
Start with the Book. If you read it and want the workbooks and templates, the difference is credited. You're not paying twice. Nobody needs the Operator's Edition to find out whether the system works.
Is this right for my category? +
Energy, immunity, cognition, longevity, weight, mood, sleep, joint, digestive. If you sell into any of the nine, yes. The rule behind the claim is the same rule everywhere. The categories just change the vocabulary.
What's the refund policy? +
Seven days on all tiers. No questions asked if you request within seven days of purchase. After that, you've read it, and you can't un-know the rule.
Is this legal advice? +
No. It's a content system built by an operator, not a lawyer, and it doesn't promise legal certainty. No honest person can. It teaches you the rule and the compliant rewrite so most claims never need to reach counsel, and the ones that do arrive already clean.
Will I still need a lawyer? +
For the hard edge cases, sometimes. For the ninety percent of claims you write every week, that's exactly what this replaces.
End of file · one decision left
Say what sells.
Keep the account.
Sleep fine.
The rule behind every claim, and the rewrite that still converts. One system you own.
Seven-day refund on all tiers.